We publish honest
pricing floors.
Most agencies don't.
Three engagement structures. Real starting numbers. What shifts the price up or down, spelled out. The conversation about what you actually need is on us.
Tier · Sprint
Sprint
Defined scope, fixed price
From $75K
≈ ₹62 Lac
6 — 16 weeks
Best for: rebrands, GTM launches, positioning sprints, site rebuilds, CRO programs.
- 01One named senior partner as engagement lead
- 02Dedicated team of 3 — 6 across the relevant practices
- 03Defined deliverables and acceptance criteria
- 04Weekly client demos, monthly executive readouts
- 0530-day post-launch support window
Tier · Retainer
Retainer
Embedded marketing program
From $35K / mo
≈ ₹29 Lac / mo
6 month minimum, then month-to-month
Best for: companies who need a marketing function, not a marketing project. Multi-practice coordination.
- 01Two named senior partners on the account
- 02Cross-practice team of 5 — 12, shared across 2 — 4 disciplines
- 03Quarterly planning and OKR setting with your leadership
- 04Public Linear or Asana board, fortnightly demos
- 05First refusal on any new work in your category
Tier · Fractional
Fractional
Senior, part-time
From $18K / mo
≈ ₹15 Lac / mo
3 — 9 month engagements
Best for: companies between in-house hires, or post-Series B teams who need senior leadership without the full headcount.
- 01One senior partner, 1 — 2 days per week
- 02Embedded with your team in your tools (Slack, Linear, Notion)
- 03Strategy, hiring, vendor selection, exec stakeholder work
- 04Quarterly board-ready reports
- 05Transition to in-house at engagement close
Six variables. All disclosed.
Scope of practices
1 practice vs. 4 practices in coordination.
Seniority weighting
More partner time = higher rate.
Velocity expectations
Fast launches require parallel team capacity.
Brand category complexity
Regulated / multi-product / global = higher complexity.
Engagement length
Long retainers earn step-down rates after year 1.
Output volume
Content and creative production scale linearly.
The questions CFOs actually ask.
Because they would lie. The same logo on two different brand briefs can have a 4x cost difference between them. We publish honest floors and what shifts the number — and we always quote you a fixed range inside the first call.
Rarely, and only inside larger engagements. We've done it three times in twelve years. It tends to misalign incentives in ways that hurt the work.
Coordination across practices, ongoing strategic decisions, the right to call us at 7pm before a launch, and continuous learning that compounds. Sprints buy you a deliverable. Retainers buy you a partnership.
No. After the six-month minimum on a retainer, it's month-to-month. Sprints have payment milestones tied to deliverables — if we miss them, you don't pay them.
Sometimes. We've taken on roughly two pre-revenue startups a year, and the engagement usually starts at strategy-only. Most startups are better served by hiring two senior generalists in-house than by retaining us.
A two-week positioning sprint at $24K. Below that, we'll refer you to one of three trusted boutique partners who do excellent smaller-scope work.
↳ Honest scoping
Send the brief. We'll quote a range.
Inside thirty minutes on the first call, we'll give you a fixed range to plan around. We don't do mystery-box pricing.