The work,
on the record.
A subset of recent engagements where the client agreed to publish the work. Many more live behind NDAs; we'll talk about them in private over the right kind of coffee.
Northwind Outfitters — Outdoor / DTC · 2025
A 38-year-old outdoor brand, rebuilt for the next thirty.
Northwind had outgrown an identity built in 1987. We rebuilt the brand from the positioning out — narrative, visual identity, packaging, and a Shopify site that lifted conversion 61% in the first quarter.
Halflight — B2B SaaS · 2025
From cold start to category authority in eleven months.
Halflight launched into a category three giants had owned for a decade. We built a topical authority program and a paid-search rebuild that pushed them to category page-one rankings inside a year.
Atelier Prima — Luxury beauty · 2024
A category launch that broke even on paid in nine weeks.
A Parisian beauty house wanted to enter the US. We built positioning, brand expression, and a creator-led launch program that hit profitable paid in nine weeks — almost unheard of for prestige beauty.
Groundline — Fintech · 2024
A B2C fintech, rebuilt for B2B, without breaking trust.
Groundline had built a beloved consumer product and needed to add a B2B revenue line without alienating the consumers who'd carried them this far. We rebuilt positioning, IA, and the site — and added $11M in B2B pipeline in eight months.
Verre Maison — Furniture e-commerce · 2025
A 41% revenue lift on existing traffic — no media spend.
Verre had healthy traffic and unhealthy conversion. We ran a six-month CRO program against the funnel — research-led, properly powered — and lifted revenue 41% without adding a dollar to paid.
↳ Could be next
Your name could go on this page.
If you have an ambitious brief and the budget to do it justice, send it over. We take on roughly fifteen new engagements a year.